Description
Ready to Authenticate Your Brand and Boost Email Engagement?
Boost Email Engagement By Showcasing Your Logo in Gmail, Yahoo, and Other Email Clients
With DigiCert’s Verified Mark Certificates (VMC), organisations typically see a 10% boost in email engagement rates on average.
They’re a powerful new tool designed to help brands grow while offering improved protection from scammers and phishing attempts.
VMCs display a company’s verified logo next to the “sender” field in the recipient’s inbox, providing brand consistency and recognition that promotes growth.
They’re an easy way to build trust and increase customer interaction, as users are much more likely to open an email when they see a logo they know and trust.
DigiCert VMCs make your communications stand out from the rest, giving you an edge in a crowded inbox.
VMCs also fight phishing. Considering 75% of organisations around the world experience a phishing attack, the added protection of VMCs is critical. In addition to the verified logo, VMCs require DMARC implementation, which helps businesses protect both themselves and their customers.
VMCs are a win for everyone involved. Get started today and mark your words with the power of a verified logo.
Choose a Common Mark Certificate (CMC) for trademarks protected by prior use, or a Verified Mark Certificate (VMC) for registered trademarks and government seals.
VMCs also enable a blue “authenticated” checkmark in Gmail.
Unlock the Power of Verified Mark Certificates (VMCs)
Marketing Benefits
- Higher Engagement Rates: Experience an average increase of 10% in engagement rates after implementing a VMC. Boost your interactions and connect more effectively with your audience.
- Brand Consistency: Unify your communications to deliver a more recognizable messaging experience. Ensure that your audience knows exactly who they are engaging with at every touchpoint.
- Greater Authenticity: A verified logo instills trust and peace of mind in your customers. They’ll immediately recognise your commitment to security, building a stronger emotional connection to your brand.
- Stand Out from the Rest: In today’s cluttered inboxes, it’s easy for messages to get lost. With VMCs, ensure your emails are consistently opened and stand out amid the noise.
- Better Brand Impressions: Recipients will see your unique and professional brand logo instead of a generic avatar or initials, enhancing your brand’s image with every email.
IT & Security Benefits
- Put Your Security on Display: VMCs serve as a visible indicator of your commitment to the highest levels of email security via DMARC, reinforcing your brand’s dedication to safety.
- Stop Phishing: With encryption and digital signatures, VMCs are secure and cannot be forged. This, combined with DMARC, makes it significantly harder for hackers to execute identity-focused attacks.
- Mandatory DMARC: Gain enhanced visibility and control over all inbound and outbound messages. DMARC empowers your IT department to manage email security effectively.
- Improved Detection: Enforcing DMARC allows for better identification of how often attackers target your organization and the techniques they employ, enabling proactive defenses.
- Reliability and Consistency: The combination of DMARC and VMCs not only blocks phishing attempts but guarantees that legitimate emails reach their intended recipients reliably.
BIMI/mark certificates are currently supported by these providers:
- Google/Gmail (enhanced support, blue checkmark)
- Apple (Digitally certified label in message details)
- Yahoo.
- Fastmail.
- Cloudmark.
- La Poste.
- One.
- Zone.
Get started today and elevate your communications with the power of a verified logo!
Getting Started
There are a few prerequisites that must be met before an organisation can be issued a Verified Mark Certificate (VMC), which are outlined below.
There’s no need to worry, though – when you choose The ID Security for your VMC, you’ll receive a dedicated Implementation Specialist to help expedite the validation process and guide you every step of the way.
Before you can start using your VMC, you’ll need to:
- Be DMARC Compliant: Specifically, the DMARC record for your domain must be set to either “p=quarantine” or “p=reject”. If you’re unsure about your domain, please seek assistance.
- Have an Officially Registered Logo: VMCs are available for both private organisations and government entities. Government agencies must provide legal documents or government records that grant their logo. Private organisations must have their logo registered with the appropriate intellectual property office in their country.
- Format Your Logo File Correctly: The logo must be square and in SVG image file format.
- Purchase Your VMC: The certificate authority will then validate your organisation and logo.
- Publish a BIMI DNS Record for Your Domain: This informs your email server which image file to display as your logo.
Once these steps are completed, your logo will automatically display in Gmail, Yahoo, and other participating email clients.
The Ulimate Implementation Guide
The chart below will indicate how many VMCs you will need based on the number of domains
How many do I need?
Email sending domains | Number of Logos | Number of Mark Certificates |
Single domain | One | One |
Single domain | Multiple | Multiple: One VMC per logo |
Multiple domains | One | One |
Multiple subdomains | One | One |
Multiple domains | Multiple | Multiple: One VMC per logo |
Multiple subdomains | Multiple | Multiple: One VMC per logo |
Why DigiCert?
As the leading brand in the TLS/SSL, IoT, and PKI sectors, DigiCert is renowned for providing industry-leading solutions for every digital certificate use case. They are one of only two Certificate Authorities (CAs) entrusted to sell VMCs, and they offer a wealth of resources to assist customers in learning about and preparing for their implementation.
ID Security has chosen to partner with DigiCert to provide our clients with the highest level of assurance and trust in their digital certificate solutions. We believe in DigiCert’s ability to support any digital certificate at any scale, thanks to their unparalleled expertise in encryption and authentication.
No other brand inspires the same level of trust as DigiCert, reflected in its widespread adoption and the easily recognisable DigiCert seal. It’s no surprise that 97 of the top 100 global banks choose DigiCert with confidence, which reinforces our decision to align with them for your digital security needs.
Once you’ve purchased your certificate ID Security’s excellent Customer Support will be in touch with you to facilitate the set-up from Start to Finish.
Pricing (AUD)
- Verified Mark Certificate: $2,590 for the first year, $862 for each additional domain name.
- Common Mark Certificates: $1,918 for the first year, additional domains at the same rate.
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